How To Develop Gated Content WordPress for Lead Generation: Everything You Need To Know

Have you ever come across the term “gated content”? Don’t worry, many people haven’t. But it’s something important in marketing that marketers often think about. The question is How To Develop Gated Content WordPress for Lead Generation?

Getting good leads is super important for businesses. There are different ways to get leads, but content marketing is one of the best. This means giving people the info they want.

One way to do this is through content gating. This is when you hide your special content and ask people to share their info. After they share, they can check out the cool content you have.

Questions to explore:

  • When To Use Gated Content and How is ungated content different from gated content?
  • what are the Gated Content Examples for Lead Generation?
  • How can gated content help boost lead generation?

Have you ever tried content gating? If not, don’t worry! This guide will help you understand this content marketing strategy better. It covers things like the best ways to do it and gives examples. Plus, it helps you figure out “How To Develop Gated Content WordPress for Lead Generation.”

What Is Gated Content?

Gated content is like a special club – you can only get in if you share some personal info, like your email or phone number. Imagine there’s a gate, and you must fill out a form to open it and see what’s inside.

That’s why it’s called “gated content.” The form is like a key to the gate. Once you fill it out, you can access all the cool stuff behind it.

Now, why keep things behind this gate? Well, it’s a bit like a game. There are good things and not-so-good things about doing it this way.

Benefits of Gated Content

Develop Gated Content WordPress for Lead Generation

Gated content offers benefits:

  1. Better lead generation: Gated content aims to bring in better leads by attracting people who are genuinely interested in what your business offers. When someone willingly shares their info to access this special content, it usually means they’re more interested in your services than those who only check out your regular, free content.
  2. Email segmentation: Email segmentation means more than just collecting email addresses. It involves organizing your potential customers into smaller groups based on your needed information. This helps you target them more effectively.
  3. Increased Engagement: Gated content makes your audience more engaged and creates a feeling of exclusivity. People tend to interact more with and share content that they had to put effort into accessing. This kind of content can make users want to return to your website for more exclusive content.
  4. Increased Revenue: Gated content boosts revenue by charging users for premium access, monetizing your site, and generating extra income, which is ideal for quality content.

Downsides of Gated Content:

  1. Incorrect Data: Fake contact information, while common, disqualifies individuals as leads. However, those accessing gated content with fake details may still become future customers.
  2. Expensive: Promoting gated content may cost more due to the need for paid advertising to attract traffic compared to ungated content.
  3. No SEO Result: Gated content, not reachable by search engines, misses out on SEO benefits, impacting visibility and limiting potential audience reach.

Examples of Gated Content for Lead Generation:

  • Ebooks (or Guides)
  • Templates
  • Content Upgrades
  • Private Communities
  • White Papers
  • Product Demos
  • Webinars
  • Quiz Results
  • Courses
  • Email Sequences

How To Develop Gated Content WordPress for Lead Generation

Develop Gated Content WordPress for Lead Generation

Gated content, the practice of offering exclusive material in exchange for user information, has become a powerful tool for lead generation. This guide, tailored for WordPress users, will walk you through each stage, providing expert tips to maximize your success.

1. Understanding Gated Content: The Foundation

Before analyzing the complexity of gated content, let’s establish a solid foundation. Gated content offers valuable material, such as ebooks, webinars, or exclusive guides, that users can access only by providing their contact information. Now, let’s create a seamless gated content strategy on WordPress.

Conduct thorough research to identify your target audience’s preferences and pain points. Tailoring your gated content to meet these specific needs will significantly enhance its effectiveness.

2. Choosing Irresistible Content: Quality Matters

The success of gated content lies in its appeal. Choose content that aligns with your audience’s interests and showcases your expertise. High-quality, valuable content forms the cornerstone of a successful gated strategy.

Pro Tip

Consider creating evergreen content – material that remains relevant over time. This ensures a lasting impact and continued lead generation.

3. Crafting Compelling Content: The Art of Engagement

Now that you’ve chosen your content, invest time in crafting it to perfection. Ensure it is engaging, informative, and provides tangible solutions. The goal is to captivate your audience and establish your authority in your niche.

Incorporate multimedia elements like images and videos to enhance engagement and make your content more shareable.

4. Building Your Fortress: Installing a Content Gating Plugin

WordPress simplifies the process of creating gated content, thanks to numerous plugins designed for this purpose. Choose a plugin that aligns with your needs, providing user-friendly features for form creation and lead management.

Pro Tip

Opt for a plugin with analytics capabilities. Tracking user behavior will offer insights into the effectiveness of your gated strategy.

5. Designing the Entryway: Elegant Lead Capture Forms

Your lead capture form is the gateway to your gated content. Design a form that strikes a balance between gathering essential information and ensuring a seamless user experience.

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Keep forms concise. Ask for the minimum information necessary to establish initial contact, fostering a higher conversion rate.

6. Crafting Tempting Call-to-Action (CTA): Gateway Message

Craft a compelling CTA that clearly communicates the value of your gated content. Your message should entice visitors to share their information for access willingly.

Pro Tip

Use action-oriented language. Instead of a generic “Submit,” try a more engaging phrase like “Get My Free Guide Now.”

7. Testing the Waters: Trial Run

Before launching your gated content, conduct a trial run. Test the entire process, ensuring your forms function smoothly and users access the promised content seamlessly.

A/B tests different elements of your forms and CTAs to identify the most effective combinations for your audience.

8. Strengthening Bonds: Integration with Email Marketing

Integrate your lead capture form with your chosen email marketing tool. This connection streamlines lead management, making nurturing and engaging with your captured leads easier.

Pro Tip

Set up automated email sequences to maintain consistent communication with your leads, providing additional value over time.

9. Keeping Watch: Monitoring and Analytics

Ongoing monitoring is crucial for refining your strategy. Keep a close eye on user engagement, conversion rates, and the data collected through your forms.

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Regularly analyze user feedback and adjust your strategy accordingly. Flexibility is key in the ever-evolving landscape of online marketing.

10. The Art of Optimization: Continuous Improvement

Success in gated content doesn’t end with implementation; it requires continuous refinement. Based on analytics, optimize your approach, tweaking form fields, content, and strategy as needed.

Pro Tip

Stay updated on industry trends and regularly revisit and refresh your gated content to maintain relevance and appeal.

When To Use Gated Content?

Ungated is a must; gated is a choice. Success lies in knowing when and how to use gated content strategically for leads.

  • Engaging with Interested Customers in the Buyer’s Journey

As customers progress in their journey, their interest grows. Collecting contact info later helps businesses reach out, share info, and encourage purchases.

  • Unlocking High-Traffic Gold: Leveraging Popular Content

Companies can benefit from widely viewed content. You gauge genuine interest by analyzing metrics like bounce rate and time spent. Gating the content is a savvy move to collect user info if confirmed.

  • Unlocking Impact: Gating High-Value Content.

Gated content, for effectiveness, should transcend ordinary blog posts. It must offer complete or exclusive information with fresh insights or data. Companies capable of producing such high-value content should consider using gating strategies to capture user information and enhance engagement.

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When NOT To Gate Content

  • Building Brand Recognition.

Sharing information about your business is easiest with ungated content. If the goal is to boost brand awareness, it’s best to avoid gated content. This ensures better search visibility and shareability. Remember, even ungated content should be top-notch and insightful.

  • Limited Information:

Gating content when a website lacks enough info for potential customers can backfire. Prioritize improving landing pages and filling the blog with helpful content to build trust and credibility.

  • Low Interest in Gated Content:

If gated content isn’t gaining interest, consider making it freely accessible. Ungated content might perform better, especially if it ranks high in search results and attracts more visitors.

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Gated vs. Ungated Content

Certainly! If gated content is like hidden data, ungated content is the opposite – accessible without any restrictions. Visitors can explore freely without sharing personal details.

The buyer’s journey often starts with ungated content, like reading a blog post. As visitors navigate, it’s crucial to make a positive impression. Companies should focus on publishing high-quality content to build trust.

While ungated content may not generate leads like gated content, it plays a vital role in lead nurture campaigns. Lead generation companies, especially, skillfully guide visitors through the funnel, steering them toward sales pages and converting them into paying customers.

Here are some examples of  Ungated Content:

  • Blog posts
  • Educational videos
  • Infographics
  • Podcasts
  • Tip sheets

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Conclusion 

Now you understand gated content and How To Develop Gated Content WordPress for Lead Generation.

Gating content is crucial for getting leads. Do it well, and your audience will appreciate unlocking your premium content. Following this guide and industry best practices saves time and effort in planning and execution.

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