Unveiling The Secrets: How to Find Keywords For The Most Popular Niche Websites

Do you ever think about What’s the trick behind niche websites ranking on Google’s first page? 

It’s all about finding the right words, like unlocking a secret code!

Are You Seeking Solutions To These Questions:

  1. How do some websites become online stars while others stay hidden?
  2. Do you find yourself puzzled by these “Special Words” and how they work their magic?
  3. Need a guide to unravel the mysteries of keyword magic?

You’re in the right place! We’ve got all the solutions How to Find Keywords For The Most Popular Niche Websites and making your online journey an exciting exploration! 

A Quick Compressions: 

When you search for “finding keywords,” the top ten results include well-known names like HubSpot, WordStream, and Ahrefs. To compete with these sites As a small to mid-sized business, it’s tough for such a general keyword, even with exceptional content.

Now, switch to a longer-tail keyword like “finding niche organic keywords.” You will get the In result from Growth Machine, Helium 10, and PPCExpo. It’s more achievable to rank in the top ten here, but it’s still hard work.

Now, imagine consistently finding keywords like the second example. Each keyword must meet these criteria:

  1. Be valuable if you rank for it.
  2. Have low competition.
  3. Be relevant to your niche.
  4. Match your content and user intent.

Remember, these factors change as your site grows. 

Today, we’ll focus on finding keywords for the most popular niche website. After all, you need a list before you can evaluate them.

How To Find Keywords For The Most Popular Niche Websites [ 3 Easy Steps ] 

Here are some secret steps to find the most popular keywords for the niche website.

Step 1: Start With Short Tail Keyword

For a start, use the keyword tools like Ahrefs’ Keywords Finder. Use seed keywords. These are short-tail keywords which consist of one or two words only. These seed keywords should be broad terms related to your market, products, or interests. 

You can start by entering your desired keyword in the field of the keyword finder tool and clicking enter.

Next, head to “Matching terms” and set two filters:

  1. Maximum Volume: Choose a number that’s low for your specific industry, like 1000. This filter helps us focus on keywords with only a few searches.
  1. Topic Specificity (TP): This filter ensures we’re finding keywords that are about very particular topics and not just general words that might not be what we want.

Why These Filters?

Well, we want to find those special keywords that suit your niche. The exact numbers depend on how “niche” you want to go. 

In smaller markets, you could set it at 500, and for larger markets, 2000. Adjust these filters to fit your needs.

Pro Tip

If you don’t want keywords with very low or zero search volume, you can also set a minimum filter.

This is your starting point for uncovering niche keywords.

Step 2: Create Your Perfect Keyword List

You’ve collected the list of raw keywords in the previous step, like collecting rough gems. Now, let’s polish them to make them really shine. Here’s how with some tips.

Hunt For Hidden Treasures? 

To find keywords that people are looking for and aren’t too competitive, use these filters:

  1.  Set the maximum difficulty to 10 (KD).
  2.  Look for keywords with a search volume of 100 to 1000.
  3.  Make sure the Traffic Potential falls between 100 to 1000.

Click “Show results” to see what you’ve got. Whenever you spot interesting keywords, add them to your list right within the tool.

How To Explore Different Angles? 

If you want to find keywords that are specific to different types, uses, or special features, so, you can follow these tricks.  

Trick and Tips: 

  • Add “for,” “alternative,” or “substitute” words to your main keywords.
  • You can also use the “Terms” tab, or you can create your own variations.
  • Set the filter to “Any word,” enter your modified keywords, and click “Apply.”
  • Click “Show results” to uncover more keywords.
  • Feel free to add the ones that catch your eye to your list.

Your Fine-Tune Your List Ready! 

If your selected keyword does not suit your business, then you can use the Exclude filter. This step helps you get rid of unknown or irrelevant keywords that don’t fit your business website.

Now you’ve all the steps done perfectly, it’s time to move on to the final stage of this process.

Never miss: Exploring What is Niche Websites: Your Journey to Online Success

Step 3: Analysis SERPs Result 

Before you start creating content for your final selected keywords, let’s ensure you understand what people are really looking for. 

This step involves three important factors:

Factor 1: Are There Any Popular Alternatives? 

  1. First, check if there’s a more common search phrase that means the same thing. In niche keywords, there might be similar, more popular options.
  2. For example, instead of “handmade wooden toys,” you might consider “artisan wooden playthings”, which gets more searches. A tool like Ahrefs’ Keywords Explorer can help you spot these hints.

Factor 2: Search Intent Detective

Now, it’s time to figure out what people really want when they search. Google usually recognizes three main intentions:

  1. Learn: When people want information like guides, tutorials, or reviews.
  2. Buy: When they’re looking for products or places to purchase them.
  3. Place: Often, these searches include specific brand or location names.

Pro Tip

Select keywords that match the reader’s intent and Ensure your content fits that purpose. If it doesn’t work, it is better to skip that keyword for now.

Factor 3:  The Ranking Challenge

Let’s talk about how tough it might be to rank for a keyword. It depends on several aspects.

  1. You can use the KD filter to see if competitors have strong backlinks. If they do, it might be hard to compete.
  2. For example, even a keyword with low KD might be difficult to rank for if popular brands dominate the results. It’s also challenging for topics related to health, finance, and safety if your site doesn’t have expertise.
  3. Content quality and whether top-ranking pages directly target the keyword are also crucial.

This step is all about understanding the search results and selecting keywords that not only match user intent but also align with your website’s capabilities. It’s an important part of your journey to online success.

You may like: How To Grow Your Niche Website

Common Keyword Research Pitfalls [ 5 Big Mistakes] 

Here are some common mistakes that you should keep remembering while searching for a niche keyword for your website. 

  1. Avoid Keyword Stuffing:  The most common mistake that every beginner makes while searching for a niche for the first time. Avoid overloading content with keywords to the point that it becomes unnatural and difficult to read. It’s essential to select quality content over keyword density.
  2. Neglecting User Intent:  Emphasize understanding user intent if you focus only on search volume or competition metrics. This can result in targeting irrelevant keywords. 
  3. Ignoring Long-Tail Keywords: Long-tail keywords are mostly less competitive, while specific keywords can be the key to success for niche websites. Sometimes, long keywords help to gain visibility on your website. 
  4. Failure to Adapt: The big mistake is not updating keyword strategies. The digital landscape evolves, and what works today may not work in the future. 
  5. Not Analyzing Competitors: Understand what your competitors are doing in terms of keyword strategies, content, and overall SEO performance. Tools like Ahrefs to help analyse competitor keywords and strategy.

Must see: How To Start Niche Website To Make Money In 2023?

Most Popular Keyword Research Tools 2023 

Here are some recommended keyword research tools are:

Top 1: Google Keyword Planner

Why Do We Choose? It’s a free tool and discovered by Google. It offers keyword suggestions, search volume data, and competition insights. It’s an excellent choice for web content creater and advertisers.

Top 2: Ahrefs’ Keywords Finder

Why Do We Choose? Ahrefs is a powerful all-in-one SEO tool. This allows you to uncover thousands of keyword ideas and analyze their competition, search volume, and click-through rates. It’s a comprehensive tool for in-depth keyword research.

How to Find Keywords For The Most Popular Niche Websites

Top 3: SEMrush Keywords Explorer 

Why Do We Choose? SEMrush is a versatile keyword generator that provides competitive analysis, keywords fine time list and many more. It provides valuable insights into keyword difficulty, search trends, and competitors’ keyword strategies.

How to Find Keywords For The Most Popular Niche Websites

Top 4: Ubersuggest

Why Do We Choose? This is a user-friendly tool for keyword research. It provides keyword ideas, search volume, competition metrics, and content ideas. It’s suitable for all type users like beginner to expert web content creater.

Top 5: Moz Keyword Explorer

Why Do We Choose?  Moz’s Keyword Explorer provides in-depth keyword analysis, including difficulty, opportunity, and potential. It’s a valuable tool for finding keyword opportunities in your niche.

How to Find Keywords For The Most Popular Niche Websites

Top 6: KeywordTool.io

Why Do We Choose? This is an excellent SEO tool that helps you discover long-tail keywords from various search engines, including Google, YouTube, Bing, and more. It’s a useful tool for expanding your keyword list.

Top 7: SpyFu Keyword Finder

Why Do We Choose?  SpyFu is a great SEO keyword researcher that offers competitive keyword research. It allows you to uncover your competitors’ keyword strategies, see their top-performing keywords, and gain insights into your niche.

Note: Selecting the right keyword research tool depends on your specific needs and budget. Explore these tools to find the one that best keywords for a niche website’s goals.

Have a look: How To Start a Micro Niche Blog in 2023? Get Quick Results

FAQs About How to Find Keywords For The Most Popular Niche Websites

While free tools can be a starting point, premium tools like Ahrefs offer more comprehensive data and insights, making them valuable for in-depth research.

Focus on providing valuable, informative content that matches search intent. Use keywords naturally and avoid keyword stuffing.

Long-tail keywords are often a good fit for niche websites because they’re more specific and less competitive. However, evaluate each keyword individually.

Use tools like Ahrefs to evaluate keyword difficulty (KD) and consider factors like backlink profiles, content quality, and dominant brands in search results.


Understanding how to find the most popular keywords for your niche website is like opening a treasure trove of opportunities. In this guide, we unveiled the secrets behind niche websites and how they ranked in Google first page.  

As we’ve explored the three essential steps of keyword research, and hope you will be able to find the right keyword for your niche site. 

But if you go with a shortcut trick, remember that there are no magical keywords that can guarantee instant success. This process requires patience and precision because the first page of Google is a challenging but rewarding one. 

Every keyword must meet the criteria of value, low competition, relevance to your niche and with user intent. We hope this guide has equipped you with the information and tools you need for your SEO adventure.

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