How To Add Amazon Widget To WordPress: The Ultimate Guide for 2023

Amazon widgets allow you to easily display interactive product recommendations to engage readers and earn commissions. 

  • Looking to monetize your WordPress site through relevant affiliate promotions? 
  • But how do you actually go about installing these widgets on your site? 

If you ever have these burning questions, you’re in the right place. In this guide, we’ll explore how to add Amazon widget to WordPress and recommendations to your niche for helpful monetization.

Step By Step Guide To Add Amazon Widget To WordPress

How To Add Amazon Widget To WordPress

Easily add an amazon widget to your wordpress site by following these straightforward steps.

Step 1: Create an Amazon Associates Account

Amazon provides a wide range of affiliate tools once approved, but widgets are the easiest way to integrate recommendations. To access Amazon widgets, you first need an Amazon Associates affiliate account, which is free to setup:

  • Go to the Amazon Associates registration page and submit your site and payment info.
  • You’ll receive an email once your account is approved, usually within a few days.
  • Login to your Amazon Associates dashboard, where you can access a full widget library.

Pro Tip

Ensure your site abides by Amazon’s participation policies. Have substantial content before applying.

Step 2: Browse and Select Widgets in Your Associates Dashboard

The Amazon Associates interface is designed for effortless exploration and selection from their extensive widget library, offering a seamless experience:

  • Delve into specialized categories like Special Finds, Entertainment, and Shopping under the Widgets tab.
  • Gain insights into the appearance and functionality of each customizable widget with detailed screenshots.
  • Effortlessly integrate widgets into your site by hovering over the desired option and clicking “Add to your site,” a straightforward process tailored to your niche.

Pro Tip

Consider objective in choosing widgets – do you want search boxes, recommended products, best seller carousels, video/music showcases etc.

Ask yourself: What value would my readers gain from having these product suggestions on my site? Relevance is key.

Step 3: Configure Widget Settings and Grab Embed Code

Optimize your widget configurations by experimenting with various settings to find the perfect aesthetic and effectively promote products tailored to your readers.

Tailor recommendations to your site and audience through these customization steps:

  • Provide a title that resonates with your content.
  • Choose module types, categories, or keywords that align with your niche for targeted product advertising.
  • Fine-tune the widget’s style, color scheme, and dimensions according to your preferences.
  • After configuration, simply copy the embed code. This is the snippet you’ll paste into your WordPress site to seamlessly integrate your customized widget.

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Pro Tip

Rather than pasting code directly at this point, save it into a text file for adding to WordPress later.

Step 4: Determine Optimal Widget Placement on Your Website

Strategically placing widgets on your WordPress site depends on your goals and layout considerations:

Sidebar Widgets:

  • Frequently used placements but may be overlooked.
  • Ideal for peripheral recommendations and search boxes.

Inline Post Widgets

  • Positioned directly within the content flow, ensuring higher visibility.
  • Effective for seamlessly showcasing related products in an organic manner.


  • Reserved pages or pop-ups for recommendations and promotions.
  • Provides space for more prominent widgets, unrestricted by post widths.

Pro Tip

Limit sidebar widgets to avoid clutter. Inline content or dedicated pages keep widgets contextual without being distracting.

Ask yourself: Where would widgets seem most natural and beneficial rather than intrusive to visitors?

Step 5: Add Your Configured Widget to WordPress Site

Test widget placement across different posts and pages until you get a good feel for what works best on your site. Now we’re ready to install the widget in WordPress. Here are the steps:

If adding to sidebar:

  • Go to Appearance > Widgets in the WordPress dashboard.
  • Find the Text widget, drag it into your desired sidebar area.
  • Paste the widget embed code into the text field and hit Save.

If adding inline in content:

  • When editing the post, switch to Text tab from Visual mode.
  • Paste the widget embed code where you want it to appear.
  • The widget will now be embedded and displayed when the post is viewed.

Pro Tip

Preview the page before publishing to ensure widget appears correctly. Refine embed code or placement if needed.

Step 6: Link Your Site and Monitor Performance

Iteratively improve based on data – this is key to maximizing the value provided by Amazon widgets. 

Once live, you’ll want to link your WordPress site within your Associates account and track performance:

  • In Associates dashboard, add your site under Website Settings for tracking.
  • Tag links pointing to Amazon using your Associate ID so earnings are attributed correctly.
  • Review reports on impressions, clicks and earnings to optimize.

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Pro Tip

Try A/B testing widget placements, product types and ad formats to determine what resonates most with your readers.

Advanced Widget Customizations Techniques and Tips

How To Add Amazon Widget To WordPress

Once you’ve mastered the basics of adding Amazon widgets in WordPress, it’s time to explore more advanced customizations to better match widgets to your niche and site design.

Let’s dig into expert-level widget customization and placement tips

Tip 1: Show Specific Products

Rather than populating your WordPress widgets only with Amazon’s generic recommendations, you can manually specify ASINs to highlight specific products you want to promote. This allows showcasing items you’ve favorably reviewed before or know will resonate with your audience based on their interests.

To implement this, first use Amazon’s Product Advertising API to lookup the unique ASIN identifiers associated with products you want to feature. The API provides additional data like product descriptions, imagery, pricing and more that you can use as well.

Then simply enter the relevant ASINs you want into the “Custom Product IDs” field available under certain widget settings. This will override the default algorithmic selections with your handpicked products.

Tip 2: Auto Populate With Amazon API

Want to save time while keeping your widgets dynamic and fresh? Rather than manually specifying products, you can automatically populate widgets by integrating with Amazon’s Product Advertising API.

First, signup for an API key and store the credentials securely. Then, leverage API calls to algorithmically display products matching particular search criteria like reviews, ratings, keywords, categories and more. The widgets will stay up-to-date by always pulling the latest and most relevant products from Amazon’s database for your niche.

For example, create a “Best New Releases” widget that queries the API to populate with books released in the past 30 days and sorted by average rating. Or pull electronics products matching a certain keyword and with a minimum review threshold.

Tip 3: Resize Widget Dimensions

Getting full control over widget sizing can help seamlessly fit recommendations into your WordPress content layouts. Rather than stick with Amazon’s predetermined dimensions, you can manually specify custom height and width.

When configuring the widget, simply check the “Custom” radio button to unlock manual resizing. Then input your desired pixel dimensions for the width and height fields. This enables perfectly tailoring the widget to take up just the right amount of screen real estate across devices.

For even more responsiveness, use percentage-based widths like 100% or 50% rather than fixed pixels. This dynamically sizes the widget according to page width. Just be careful about using 100% width as it can distort sidebar layouts in some themes. Often a max width like 800px provides better behavior.

Tip 4: Match Branding

Out-of-the-box Amazon widgets with the default appearance may not blend seamlessly into your WordPress site’s design and branding. But you can easily adapt the styling for a more cohesive look.

When configuring a widget, replace the generic title and text with your brand name, logo or other custom elements allowed. For colors, select a scheme that complements your theme’s palette. Pick similar fonts used in your content. For product images, apply any filters, borders or formatting present on your site.

Tip 5: Rotating Product Selections

Your readers will quickly become accustomed to any static Amazon widgets you add. An easy way to keep things fresh and attract repeat traffic is automatically rotating products displayed in the widgets.

There are a few options to add dynamism. You can use plugins like Shoelace or Shuffle that randomly shuffle widget content on page load. This introduces an element of novelty and unpredictability that intrigues visitors.

Alternatively, configure widgets to rotate entire modules either on a fixed schedule (e.g. change daily) or based on visitor attributes to show variations to returners. You can even combine this technique with API integration or manual ASIN specification to programmatically customize rotations.

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Optimizing Amazon Affiliate Strategy With Widgets

How To Add Amazon Widget To WordPress

Beyond just adding widgets, succeeding with Amazon affiliates requires an optimization strategy:

Strategy 1: Provide Value, Not Just Affiliate Links

The most sustainable approach to affiliate marketing is providing genuine value to readers rather than just plastering links everywhere. Take time to offer thoughtful recommendations on helpful products relevant to the content and your audience’s interests.

Integrate affiliate links organically in the flow of writing, such as mentioning a useful tool for content creators in a blog post about improving video editing skills. You can also compile “best of” lists, top product comparisons, and detailed reviews that lead to affiliate opportunities. 

Strategy 2: Diversify Affiliate Products

While Amazon Associates provides a powerful affiliate program, solely relying on Amazon commissions leaves you vulnerable if there are issues with your account. That’s why it’s wise not to put all your eggs in one basket. 

Explore partnerships with a diverse range of complementary affiliate programs relevant to your niche and audience. Evaluate the earning potential and effort required to integrate links for each partner. 

Strategy 3: Promote Affiliate Links Across Properties

In a YouTube video or podcast, verbally suggest checking affiliate links in the description. Send an email newsletter highlighting products mentioned in recent website content. 

Retarget visitors with related affiliate offers through sidebar widgets and ads. The aim is creating a cross-channel ecosystem where you continually reinforce affiliate links to accumulated audiences.

Strategy 4: Create Dedicated Resource Pages

Dedicated resource pages focused specifically on collating and presenting affiliate links are an effective option without shoehorning recommendations clumsily into regular content just for the sake of commissions. 

For example, you could create a “Recommended Gear” page for your niche with sections on must-have tools, your favorite models, or budget finds. You can also aggregate useful affiliate links from old website content into a single updated, curated page.

Strategy 5: Keep Producing Complimentary Content

The most sustainable affiliate marketing strategies balance promotional content with plenty of non-commercial information like how-to articles, detailed guides, data-driven reports, and tools. This shows readers you’re focused on solving problems and delivering value, not just pushing products. 

If your only goal is maximizing affiliate income, it often backfires. But affiliate links integrated organically into content focused on serving your audience genuinely can co-exist and even amplify each other. Affiliate income allows you to reinvest in ever-better content.

Strategy 6: Disclose Affiliate Relationships

Transparency is key in affiliate marketing. Proactively disclose when you may earn a commission for recommended products so readers don’t feel misled. 

Call out affiliate links using text, icons, hover popups etc. to prevent ambiguity. Explain affiliate partnerships and how you select products upfront so visitors understand the process. 

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FAQs About How To Add Amazon Widget To WordPress

Limit widgets to 1-2 per page max to avoid overloading your site. Prioritize contextually placed inline widgets over sidebars.

Yes, most widgets allow manually specifying ASINs or filtering by category, keyword etc. to curate products.

It depends on your traffic, but expect a correlation between visitors exposed to widgets and increased affiliate earnings over months.

Amazon automatically makes widgets GDPR compliant. No extra steps needed.

No, the text tab allows pasting embed code directly. Code plugins just speed up inserting snippets.

Review widgets weekly to ensure product recommendations remain timely and relevant to your current content.

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Amazon widgets provide an excellent opportunity to monetize niche sites through relatable affiliate product suggestions that add value for readers. 

By following the steps of How To Add Amazon Widget To WordPress, you can seamlessly integrate interactive widgets into your WordPress site. Just be sure to tailor widgets carefully with your niche and audience in mind.

Get strategic with widget implementation and your earnings will reflect it. Let me know if you have any other questions!

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