How To Remove 301 Redirect WordPress: A Creative Guide

Managing redirects is an important part of maintaining any website. We understand you likely have several key questions. The main question is how to remove 301 redirect wordpress?

  • What happens if I remove 301 redirects incorrectly? 
  • Can removal impact my site’s SEO? 
  • How to safely eliminate any redirect I set up earlier in WordPress?

Not to worry! In this detailed guide, we will walk you through how to remove 301 redirect WordPress by answering all your concerns. 

We will share easy manual steps, plugin recommendations, and expert pro tips to delete any previously created redirects without negatively affecting your site’s traffic or search performance. 

Let’s get ready to know the secret of removing 301 redirects wordpress!

The Core Concepts of 301 Redirects

But before we dive into removing 301 redirects, it’s important to understand what are redirects and why they were created in the first place:

What is a 301 Redirect?

A 301 redirect is a permanent redirect linking one URL to another new URL informing search engines and visitors about a page’s changed address.

For example, if your old WordPress site page was at us, you may have redirected it to a new page like

The 301 refers to the HTTP status code for signaling the permanent URL shift.

Why Were 301 Redirects Added Initially?

Commonly, 301 redirects are added when pages are rebranded, restructured, consolidated, or split requiring their URLs to change thereby needing existing links or traffic to be redirected to new pages seamlessly.

They maintain site coherence, preserve site equity from old URLs, and prevent dead links over the long term.

Now that there’s clarity on why 301 redirects exist on WordPress sites, let’s explore how to remove redirects safely.

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Pro Tip

Don’t redirect quality pages with high traffic as it may negatively impact organic rankings. 301s pass on link signals so use sparingly only when essential.

How To Remove 301 Redirect WordPress With Simple Methods

remove 301 redirect wordpress

Here are some methods mentioned below to follow these steps for  removing 301 redirect WordPress. 

Method #1: Deleting Redirects from .htaccess File

One way site owners attempt removing 301 redirects is by directly editing WordPress .htaccess files and cleaning out redirect code snippets. But this is extremely risky for your site if not well-versed in coding.

Let’s understand the risks of directly deleting 301s from .htaccess:

  1. Tampering .htaccess incorrectly can break site functionality causing the feared “500 internal server error”.
  2. Wrong syntax while removing code can prevent all redirects from working leading to site errors and dead links.
  3. Direct .htaccess editing requires manual analysis of all redirect intelligence beforehand.

How to Find Existing Redirects in .htaccess

To streamline the process of discovering existing redirects in your .htaccess file, consider the following steps:

1. Use a Redirect Checker Tool: 

Leverage specialized redirect analysis tools and plugins to efficiently scan your site and .htaccess file. These tools generate a comprehensive list of existing redirects, complete with status codes and valuable metadata.

 Options to Explore

  • Redirect Path’s Redirect Checker: Offers a detailed analysis of your redirects.
  • Screaming Frog SEO Spider: A versatile tool for comprehensive site analysis.
  • Redirection Plugin for WordPress: Specifically designed for WordPress users.
  • cPanel Redirects Analysis Feature: Ideal if your hosting service utilizes cPanel.

2. Evaluate Redirects for Cleanup:

Once armed with the generated list, assess redirects for potential cleanup. Identify redirects that may be broken (e.g., causing 404/410 errors), looping back to the same page, leading to blocked or invalid URLs, or causing excessive hops.

Key Considerations:

  • 404/410 Errors: Identify redirects leading to non-existent pages.
  • Looping Redirects: Pinpoint redirects looping back to the same page.
  • Blocked or Invalid URLs: Identify redirects going to restricted or invalid destinations.
  • Excessive Hops: Recognize redirects causing unnecessary jumps.

This systematic approach ensures a more efficient and thorough cleanup of redirects, helping maintain a well-organized and optimized .htaccess file.

Deleting Redirects from .htaccess File

Start by backing up the live .htaccess file. This provides a restore point if issues occur. Store this backup copy in a safe location off the live site.

Next, open the working .htaccess file and identify redirect lines. They typically begin with “Redirect” or “RewriteRule”. You can also use redirect checker tools to analyze all existing redirects automatically.

Instead of deleting suspect lines immediately, first, comment them out by adding # symbols so they are disabled but still visible in the file. This allows easy undoing.

With redirects commented out, thoroughly test site pages to confirm smooth functioning with no new 404s. If issues appear, restore key redirects by removing # symbols. Investigate the cause before attempting removal again.

Once testing shows a commented redirect causes no problems, delete the line completely. Then retest again.

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Unless technically skilled, avoid tampering with raw .htaccess 301 redirect removal as the slightest mistakes can crash sites!

Method #2: Eliminate Redirects Using Plugins

Using trusted redirect managers eliminates the chances of site crashes from the wrong syntax. But extra diligence is still needed before mass removal.

Essential WordPress Plugins that Simplify 301 Redirect Management

To simplify the method follow these instructions.

Redirection – The Popular All-Rounder Choice

Redirection emerges in top popularity ranks thanks to balancing ease-of-use with custom needs. One-click functionality automatically enables 301 redirects when URLs get updated. 

Visual regex builders facilitate complex redirects without coding. Detailed logging reveals broken target pages. For small sites, this adequately resolves redirect needs without unnecessary complexity.

Safe Redirect Manager – For Developers Seeking API Flexibility

Safe Redirect Manager skips UI focusing extensively on developer workflow integration instead. The headless nature of code allows for building custom redirects admin panels, automation support, and bulk actions. 

While demanding initial technical proficiency investment, the long-term flexibility makes this suitable for devs managing redirects across a large number of sites.

Simple 301 Redirects – When Needing No-Frill Hassle-Free Setup

As the name suggests, Simple 301 Redirects deliver exactly that – no complications, zero frills redirect solution for basic needs. With source and target URL boxes being the only setup options sans added configurations, redirect initiation completes in seconds. 

For novice bloggers just requiring individual redirects linking a few rebranded pages, this adequately fulfills requirements.

SEO Redirection – For Keeping Yoast Workflows Uninterrupted

Webmasters often use Yoast SEO for overall site optimization including legacy redirects. 

For those seeking consistent user experience retaining existing toolchains, SEO Redirection neatly blends into workflows as an extension rather than an entirely new plugin. 

With one-click data import from predecessor Yoast Premium Redirects, this helps retain redirects setup without DevOps overhead.

Rank Math – Bundled Value Beyond Just Redirects

Recognizing redirect needs rarely occur isolated, Rank Math bundles related capabilities like analytics, XML sitemaps, tags, and more with redirects in one consolidated module. 

Despite initial learning curves grasping integrated dashboards, having holistic SEO and redirects orchestration avoids plugin sprawl down the line. For SMBs without specialized DevOps resources, Rank Math delivers better value.

Pro Tip

Before bulk discarding redirects, review if any point to improved URLs now ranking well or matching site architecture. Retain smart ones!

Method #3: WordPress Site Migration Plugins

If you recently migrated an existing WordPress site either through cloning or moving hosting, chances are your redirects came along for the ride. This can pile up tons of pointless redirects wasting resources.

Let’s see how migration relates to multiple redirects:

  • Cloning tools like Duplicator and All-in-One WP Migration retain full .htaccess data including redirects inherited from the old site.
  • Moving hosts via cPanel backup also shifts redirects unintentionally unless consciously cleaned beforehand.

So sites moved through conventional migration means need housekeeping by removing redirect clutter added up over the years.

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After migrating WordPress sites, reset redirects & rebuild only essential ones matching new information architecture using our cleanup tips!

Bulk Redirect Removal Without Plugins

For advanced site owners handling multiple sites, removing redirects via plugins on each one can get tedious.

In such cases, it may help to learn how you can efficiently remove redirects programmatically without plugins.

Let’s explore a simple database query helping to bulk discard redirects from within PhpMyAdmin quickly:

Login to cPanel → Open PhpMyAdmin → Select your site’s database

Run the following MySQL query replacing with your owned domain:

DELETE FROM wp_options WHERE option_name LIKE ‘’;

DELETE FROM wp_options WHERE option_name LIKE ‘’;

Once the obsolete transients are cleared, your site’s broken redirect records also stand deleted in one swift strike without plugins!

Confirm by cross-checking the PhpMyAdmin wp_options table for deleted rows. 301 removal is now complete.

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Pro Tip

Back up your database before running removal queries. Monitor the site for any functionality or appearance issues post-redirect removal.

Benefits Of Eliminating Outdated 301 Redirects WordPress 

How To Remove 301 Redirect WordPress

As websites evolve, legacy 301 redirects may start cluttering WordPress architecture dragging down performance unnecessarily or confusing visitors with broken links. Strategically removing stale redirects offers meaningful benefits:

Enhances Site Speed

Often redirects pile upINCREMENTALLY OVER THEYears due to small site changes. Hundreds of unseen redirects executing with every page load cumulatively hurts responsiveness. Removing non-critical redirects minimizes unnecessary processing strain boosting site speed.

Refines SEO Ranking Parameters

While limited redirects are fine, search bots crawling excessively long chains OF REDIRECTS GET DISTRACTED FROM INDEXING ACTUAL CONTENT. Eliminating convoluted redirect trails allows tighter content focus improving relevance signals. This refinement paves the way for pages TO RANK higher.

Elevates User Experience

When visitors click OLD LINKS OR search engines index pages with overly complex redirect hierarchies, customers get frustrated landing on broken resources or error pages despite expecting relevant content. Removing outdated redirects minimizes confusing scenarios.

Streamlines Site Architecture

With reshuffled site structures after migrations or rebranding, previous redirects may direct to defunct destinations confusing users. Pruning such legacy redirects CLUTTERING site blueprints helps craft logical – visitor journeys according to information Architecture instead of broken links.

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FAQs About How To Remove 301 Redirect WordPress

While redirects maintain site coherence, poorly configured or dated ones drain resources. Removing ineffective redirects frees up site speed, reduces clutter & simplifies management.

Don’t randomly remove redirects in bulk unless very sure. Review each one before discarding it to avoid breaking user experience or losing SEO equity from URLs still ranking well.

Indications a redirect should have include pointing to removed pages, targeting outdated information architecture, redirect chains looping users, or metrics revealing low click volumes from those URLs.

The safest methods to remove WordPress redirects are using trusted redirects manager plugins with proper analysis or by experienced developers manually editing the .htaccess file. Avoid botched .htaccess DIY attempts.

No, there is no expiration time limit on using permanent 301 redirects. As long as they are correctly configured between relevant pages, 301s can stay indefinitely to maintain continuity.

Yes, thankfully there is no locking period. You can reinstate deleted 301 redirects pointing to the same or new locations again at any future point if you notice engagement drops afterward.


We hope this detailed guide gives you clarity on core considerations around removing outdated 301 redirects cluttering up your WordPress site so you can optimize its architecture.

Work cautiously in reviewing actual redirect traffic, relative page equity, and keeping parallel funnels as fallback options in case removals unintentionally affect user experience.

Did you find this guide useful for planning your own WordPress site’s 301 redirect removal strategy? What additional concerns or queries do you still have about how to remove 301 redirect wordpress? Feel free to share them below!

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